We've just produced a fairly detailed bulletin about the legal issues surrounding the use of databases for direct marketing purposes.
Most businesses will have some form of database containing customer and prospect information and will send out marketing materials to alert people to their products and services.
The briefing sheet covers issues including:
- Data Protection
- Fair Processing Notices
- Collecting and storing customer data
- Opting in and opting out
- Sending solicited and unsolicited materials
Please let me know if you would like a copy of the bulletin or if you would like to discuss any of the issues
Thursday, 10 June 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment